Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

  • IrateAnteater@sh.itjust.works
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    3 months ago

    the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience

    In what universe do ads, no matter how “relevant and engaging”, ever not detract from the overall experience?

    • Melvin_Ferd@lemmy.world
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      2 months ago

      Told people this years ago when pewdie pie became a millionaire selling ads. Like that was the time to wake up and hate every single one of these content creators for selling out and making the internet the hellscape this is. But no we Revere and emulate these people.

      • efstajas@lemmy.world
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        2 months ago

        This is a bit unnecessarily tough on independent content creators… what exactly do you expect them to do? Make no money from their content? How would they be able to make a living?

          • efstajas@lemmy.world
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            2 months ago

            Sure, Patreon is great, but Patreon alone is not enough for most creators to make a living, considering how hard it is to get people to commit to monthly subscriptions.

            • UnderpantsWeevil@lemmy.world
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              2 months ago

              Patreon alone is not enough for most creators to make a living

              I’ve seen a number of content creators argue otherwise. From the “Hello from the Magic Tavern” sketch comedy group to the “Scenes from the Multiverse” Cartoonist to the various musicians cranking out indie tunes on Bandcamp, the refrain I consistently here is that direct patronage offers significantly better returns than ad-supported payments on bigger media platforms.

              Indie creators generally have an easier time of securing monthly subscriptions because they’re more boutique and have closer connections to the audience. And you don’t need an enormous audience to bring in a reliable income. While YouTubers need to get into the hundreds of thousands of subscribers to see any kind of productive ROI, Patreon artists can justify the expense of their work on an audience in the hundreds. They can go entirely indie with an audience in the thousands.

              Most creators can’t afford to go fully indie, but the margins are so much better relative to the audience size with direct payments. Even just $2/viewer/episode pays vastly more than what a streaming service offers.

      • UnderpantsWeevil@lemmy.world
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        2 months ago

        Like that was the time to wake up and hate every single one of these content creators for selling out

        And then what? Stop consuming their content?

  • 9point6@lemmy.world
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    2 months ago

    Doesn’t this already exist or did I imagine it?

    I thought they introduced it years ago

    Edit: oh I read again, this time it’s free

      • Patch@feddit.uk
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        2 months ago

        See, now I’m fine with that. I pay for Netflix and I want what I pay for to stay ad-free. Having an ad-supported tier with no fee in addition to that means that there are options for other people without enshittifying my experience.

        That’s a world of difference to what Amazon have done where they’ve shoved ads into the service that I thought I was paying for, and then offered to charge me even more to get my original ad-free service back.

        • Blackmist@feddit.uk
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          2 months ago

          Yeah, it’s the reason I cancelled Amazon the day they announced that, while Netflix shambles on.