The Apple MacBook Neo’s $599 starting price is a “shock” to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. “In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product,” he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.

    • LillyPip@lemmy.ca
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      2 hours ago

      That’s not true at all.

      I constantly have Illustrator, Photoshop, Sibelius, Scrivener, and about 100 browser tabs open on my 10 year old MacBook with 8gb of RAM without issue.

    • boonhet@sopuli.xyz
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      6 hours ago

      It can also do things and still use the same 6 gigs.

      MacOS caches a lot. That memory is freed when it’s needed for other things.

      • Fizz@lemmy.nz
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        3 hours ago

        No I keep seeing this “caches a lot” thing keeps getting repeated. Memory break downs already accounts for that. They shows the different break downs of ram usage. In use vs cached.

        This is 6gb of inuse memory while the laptop is chilling. Cached memory is typically like 80% of whatever the ram is on your device. If you hit that 8gb your app is getting killed before the kernel kills a system process.