If you’ve watched any Olympics coverage this week, you’ve likely been confronted with an ad for Google’s Gemini AI called “Dear Sydney.” In it, a proud father seeks help writing a letter on behalf of his daughter, who is an aspiring runner and superfan of world-record-holding hurdler Sydney McLaughlin-Levrone.
“I’m pretty good with words, but this has to be just right,” the father intones before asking Gemini to “Help my daughter write a letter telling Sydney how inspiring she is…” Gemini dutifully responds with a draft letter in which the LLM tells the runner, on behalf of the daughter, that she wants to be “just like you.”
I think the most offensive thing about the ad is what it implies about the kinds of human tasks Google sees AI replacing. Rather than using LLMs to automate tedious busywork or difficult research questions, “Dear Sydney” presents a world where Gemini can help us offload a heartwarming shared moment of connection with our children.
Inserting Gemini into a child’s heartfelt request for parental help makes it seem like the parent in question is offloading their responsibilities to a computer in the coldest, most sterile way possible. More than that, it comes across as an attempt to avoid an opportunity to bond with a child over a shared interest in a creative way.
Of course I made it up… the point is that AI trains on LOADS of data and the chances that this data truly represents your own feelings towards a celebrity are slim…
I despise the Kardashians yet if I ask AI to write them a fan letter, it would give me something akin to whatever the people who like them may say. AI has no concept of what or how I like anything, it cannot since it is not me and has no way to even understand what it is saying
Yes, because more people with positive things to say about stuff like money and fame influenced the inputs.
Precisely… other people, not me
So how can you say anything written by AI represents YOU?
Dunno, but it’s a good and valid question. My name is Theo Mulraney and I like to question these things in discussion spaces online, which I think are built up from fractals.