I’ve been around the Internet since the BBS days and I can’t think of a single time where a de-centralized platform has out competed a centralized platform with “normal” users.

I’m right there with you. I’d love to see the dream of the decentralized media return, but it’s long-dead. The “Normal” user doesn’t give a fuck about the benefits and even the moderate barrier to entry over some centralized platform is enough to keep them away.

Tech-minded people seem to often forget that even the most simplistic choices like “Choose an instance” is a big deal for people. The platform that’s the most familiar, and easiest to use is going to be the one that wins, and, right now, that looks like it’s Bluesky.