Interesting study where Ali Baba turned off e-commerce personalization for half a million people to see what would happen if personal data was more regulated.
Sales fell significantly, hitting smaller & newer sellers most as buyers needed to search more. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3962157
And this is why politicians refuse ANY privacy regulations in the U.S. If big tech and their advertisers couldn’t use every means possible to collect every scrap of info to identify and analysis you, just think how upset they’d be.
And this is why politicians refuse ANY privacy regulations in the U.S. If big tech and their advertisers couldn’t use every means possible to collect every scrap of info to identify and analysis you, just think how upset they’d be.