• IrateAnteater@sh.itjust.works
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    2 days ago

    Alright, hear me out: we split up Alphabet. Ads and search can be one company, since those two are always going to be related, while Chrome, Android, and the hardware division become the other company. This should help reduce Google’s current incentive for privacy invasion.

        • WhyJiffie@sh.itjust.works
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          1 day ago

          browsers are not protocols but applications. how do you make an open standard for an application? was that done before?

          • turnip@sh.itjust.works
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            24 hours ago

            Well Edge is a fork of Chromium. The problem is its centrally controlled by Google and large tech giants, hence them banning adblock and such.

        • Opisek@lemmy.world
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          24 hours ago

          TCP over IP as a protocol is an “open standard”. Network implementations are nearly always strictly proprietary.

          The “protocols” behind browsers are public. HTML, CSS, and ECMAScript are all well defined on sites like the Mozilla documentation. You are free to implement your own browser that follows these standards.

    • SamB@lemmy.world
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      2 days ago

      No. You have got to split search and ads. Otherwise the web search is going to disappear completely and replaced by social media and ai. It’s for Google s own good.

      • Jyek@sh.itjust.works
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        1 day ago

        Ad supported search is the only way people will continue to use the internet. I feel the only real reason the internet is so widely used is because of the accuracy and accessibility provided by search engines and without them, the web as it currently exists will die and become small factions of like-minded individuals on forums. Some people like that idea but I’ll tell you, as someone who lived through the internet in that era, there was some pretty fucked up shit that came out of those spaces.

        We need global agora and we need ways to stay connected on unified platforms and we need to maintain history and knowledge. The Internet is our species’s latest evolution. It allows us to combine our collective thoughts and knowledge for better or for worse. Destroying the primary way to navigate the Internet is an awful idea even though the leader of that industry is Google.

      • aleq@lemmy.world
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        2 days ago

        What? Having Chrome become Chromium and Android being degooglified would be pretty huge?

        • acockworkorange@mander.xyz
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          2 days ago

          If it happened, but with only two companies it’s so easy for shenanigans to happen. Companies partner up to screw consumers all the time. Harder to pull it off efficiently with more companies.

    • sidelove@lemmy.world
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      2 days ago

      I would honestly want the hardware division split as well. There’s still an impetus to turn Android into a walled garden there, too.

      • Auzy@aussie.zone
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        2 days ago

        They DO though. They sell the default search engine to Google for billions knowing they’re profiting from the ads indirectly… So, they’re really just subcontracting it…

        I was implying the fact that Apple doesn’t need to though, because they monopolise things via the app store, and with other foul play (like requiring additional intervention if you want to run an app from outside the store on Mac). They have full control over monitoring what apps and what kind of apps are popular, so they can target them with their own competitors.

        They also have some fairly hefty requirements from developers, and even try to get a cut of subscription fees despite doing nothing.

        In the case of Pebble as an example, they delayed the pebble app, launched their own watch at the same time, and because they fucked Pebble over, they never stood a chance.

        Just to further things, Republicans have a clear bias. When the head of google was in congress, they weren’t really asking questions, but they were incorrectly stating things like Google was tracking their phone anywhere it moves

        And yet, Apple seems to dodge every single case. They don’t even allow IOS to run on other platforms. Whereas, there are Android phones which are completely degooglified.

        • DreamButt@lemmy.world
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          2 days ago

          the article is talking about how they could have a booming ad business but at present have little to none

          The Cupertino tech giant is not an advertising company, however. Chatterjee notes that Apple’s decision to only show a single Search Ad in its App Store could limit the revenue opportunity relative to his prior expectations.

        • sparky@lemmy.federate.cc@lemmy.federate.cc
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          2 days ago

          Well, that’s what I mean by “not really”, as opposed to “not at all”. It’s a single as placement - searching in the App Store. One result. No user data. That’s it.

          They used to have a real advertising business but shut it down some years ago, it was called iAd.

          • sinceasdf@lemmy.world
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            2 days ago

            Fair enough, and even if they did I think op in this comment chain was talking about monopoly level advertising so I guess my comment wasn’t really warranted either way.

            I’m surprised to read they don’t at least hoard user data. Very un-big-tech-like of them.

  • Pirata@lemm.ee
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    2 days ago

    Cool. Is anything gonna happen? No? Then who cares. Just smoke and mirrors.