It is a well-known thing that browser adblockers often fail to play nicely with YouTube these days. However, even if you paid for Premium Lite, Google says it will soon push even more ads.
The $ revenue share to creators per video view has dropped, even though the percentage of Google’s ad revenue shared with the creator has remained the same. So to me this means Google is earning less per video view. (That could also be just a result of the ad market in general collapsing, eg advertisers just pay less)
Also, Google has added new requirements to get the video share. You need to post new videos at a regular cadence, or they kick you out–even if your old videos are still getting views. (began being enforced in 2023, I think). Its another way they can keep their revenue numbers looking OK by cutting a cost associated with older videos.
Google has also escalated their efforts to make it more difficult to view content without also viewing the ads.
So maybe its wishful thinking, but I think they are feeling the squeeze.
Unfortunately unlike the reddit or twitter situations its significantly harder to accumulate enough fresh video content to attract the views necessary to get the ball rolling and make a shift away from YouTube.
Adblock, maybe a noticeable fraction on desktop, but Revanced users are within a rounding error of the total users, surely?
I feel like both populations are now dwarfed by the numbers watching YT on their TV’s built-in apps, which throw demented amounts of ads at you.
I’m dating this person and we were watching YT and she didn’t have any ad blocker up and I was fucking blown away
Some of us use NewPipe. 🤷♂️
The $ revenue share to creators per video view has dropped, even though the percentage of Google’s ad revenue shared with the creator has remained the same. So to me this means Google is earning less per video view. (That could also be just a result of the ad market in general collapsing, eg advertisers just pay less)
Also, Google has added new requirements to get the video share. You need to post new videos at a regular cadence, or they kick you out–even if your old videos are still getting views. (began being enforced in 2023, I think). Its another way they can keep their revenue numbers looking OK by cutting a cost associated with older videos.
Google has also escalated their efforts to make it more difficult to view content without also viewing the ads.
So maybe its wishful thinking, but I think they are feeling the squeeze.
Unfortunately unlike the reddit or twitter situations its significantly harder to accumulate enough fresh video content to attract the views necessary to get the ball rolling and make a shift away from YouTube.