Being a leader with a lot of empathy and determination to change Microsoft’s culture from a rather rectangular and masculine into a more open and understanding one, and focusing more on soft skills rather than performance KPIs is one of your greatest successes and critical achievements as CEO.

And so, in fact, Milton Friedman, if you remember, his entire rationale came because a lot of CEOs and corporations were going haywire, and not being disciplined in how they allocated capital and performed for their shareholders.

On the one hand, tightening our ESG criteria every day, while at the same time moving large parts of our business to countries where homosexuality is illegal or where a woman can be stoned to death for adultery.

But why would China respect and accept a different set of rules or a governance that is also based on ethical limits that may not apply in any way to Chinese standards?

I feel that, if there’s more competition at any aggregation point, whether it’s just social media, or other sources of traffic, the people who benefit directly will be the publishers.

Take Copilot for example: The way we are building it is to say, I want to use it to plan my vacation or do some shopping or write some code or prepare for a meeting.

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