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Isn’t this a complicated problem? Android has no “hotseat.” Each launcher has it’s own layout and each phone manufacturer has it’s own default launcher. The complaint makes it sound like Google just chooses not to do it.
The majority of users don’t replace their launcher and as such, where Google can, it should change the browser. If that code is baked into launcher3, most OEM and third-party launchers will pick it up too. There’s no excuse not to change Chrome for the user choice on the default launcher.