Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
Why wouldn’t they be? They made the decision to use (and continue using) AI.
If someone gets drunk, they can’t turn around and say “it was the alcohol’s fault, not mine.”
My question is rhetorical. I know the answer is: corporations, lobbying, and money. At least that’s what I’ll expect in the U.S.