Yeah, they advertise using only the context of the keywords of your current search. No storing of personal data, no profiling. They’ve had third parties review that. Seems fine to me.

Startpage’s majority shareholder is System1 who is an adtech company. We don’t believe that to be an issue as they have a distinctly separate privacy policy. The Privacy Guides team reached out to Startpage back in 2020 to clear up any concerns with System1’s sizeable investment into the service, and we were satisfied with the answers we received.

From privacyguides.org