Tesla faces a number of challenges in Europe including continued intense competition and brand damage from Elon Musk's political involvement.

KEY POINTS

New European car registrations of Tesla vehicles totaled 8,837 in July, down 40% year-on-year, according to the European Automobile Manufacturers Association, or ACEA.

BYD recorded 13,503 new registrations in July, up 225% annually.

Elon Musk’s automaker faces a number of challenges in Europe, including intense ongoing competition and reputational damage to the brand.

  • Tja@programming.devEnglish
    12·
    1 day ago

    I don’t know about Europe-wide, but in Germany usually 8 of the top 10 brands (including the top 4) are European. Ford and Hyundai/Kia are the other 2.

    EDIT: sales data specifically about EVs

      • Tja@programming.devEnglish
        11·
        22 hours ago

        So Nissan? That’s kind of European, since their alliance with Renault.

      • vga@sopuli.xyzEnglish
        21·
        21 hours ago

        Toyotas are great cars, but they have been dragging their heels with their EV models.

        • icelimit@lemmy.mlEnglish
          2·
          21 hours ago

          Yeah what’s up with that? They could’ve eaten the entire market twice over with their momentum.

          • vga@sopuli.xyzEnglish
            1·
            1 hour ago

            Toyota was a pioneer in EV/gas hybrids. So perhaps they had invested too much into that tech that they couldn’t pivot fast enough.