I think historically Canonical has always been a bit or a weird company. I ended up ditching Ubuntu because they seem to have this weird penchant for picking some new shiny feature (Unity, the convergent Desktop/Phone OS thing, Mir, currently Snaps) and just going all-in on it whether people want it or not, working on it until it’s almost good, then ditching it for the next shiny thing.

Also their hiring process is apparently bonkers.