Generative “AI” data centers are gobbling up trillions of dollars in capital, not to mention heating up the planet like a microwave. As a result there’s a capacity crunch on memory production, shooting the prices for RAM sky high, over 100 percent in the last few months alone. Multiple stores are tired of adjusting the prices day to day, and won’t even display them. You find out how much it costs at checkout.
That was the norm before it was so easy to buy online from across the country, local stores set their own prices and a few minutes of calling to find the best deal is like searching on Google for a few minutes to find the best deal… But they weren’t doubling in price in a couple months, that I can recall anyway.