Generative “AI” data centers are gobbling up trillions of dollars in capital, not to mention heating up the planet like a microwave. As a result there’s a capacity crunch on memory production, shooting the prices for RAM sky high, over 100 percent in the last few months alone. Multiple stores are tired of adjusting the prices day to day, and won’t even display them. You find out how much it costs at checkout.
This is nothing new. I worked at a small computer shop in a small town between 2005-2007. The owner treated memory as a commodity. He checked national ram module prices daily. Buying low, and selling high. He sometimes adjusted the module price on a per-customer basis.
I get that it’s much harder to do that with online stores, where prices are published to multiple places, and for chain stores where the price needs to be consistent between locations.