Initially Valve's Steam Hardware & Software Survey for December 2025 showed Linux at 3.19%, but they appear to have amended it with a nice boost for Linux.
The other thing too are the shareholders. It’s not enough to just make a profit, there has to be quarterly growth or it’s seen like a failure. Because the PC market is saturated, they have to switch from expanding user base to extracting more value from each user. This is where you get things like upsells for subscription-based services which continuously generate revenue from each user instead of just once (no more one-time license purchase), data harvesting, and ads that are carefully tuned for each user to maximize engagement and conversion rate.
I also suspect this is part of why Microsoft lets you use Windows without activating, even though they want you to (and will nag you to do so). Even if you never buy a license, there’s still ecosystem lock-in, data collection, ads, and future upsell potential. That’s just my thinking though. I haven’t personally used modern Windows (10/11) in over five years so I don’t know if it’s changed since.
They go for quarterly growth regardless of the, uh… tradeoffs it actually creates. There is no way Microsoft isn’t aware of the growing irritation from users, the backlash, and resistance to frivolous and aggressively added AI features, which makes the fact that they keep doubling down all the more baffling to us. While I know this is a broad oversimplification and I’m not hitting every point involved, I’m fairly sure the user base is not who they’re serving, they’re more interested in meeting market and shareholder expectations.
Keep in mind that I’m not an expert on the matter (not even close), I’ve just watched a few videos and articles to give me some sense of this sort of thing, so I am just speculating and thinking out loud. I am in no way defending what Microsoft is doing, and I’m glad I did that little lockdown-based experiment in 2020 to see if Linux really could replace Windows for me (it was a resounding success!!).
The primary customer that Microsoft serves now is the stockholder, not the individual user. They don’t even have decent support for IT staff - which is bizarre because it’d be a great revenue source if it weren’t such a joke.
The other thing too are the shareholders. It’s not enough to just make a profit, there has to be quarterly growth or it’s seen like a failure. Because the PC market is saturated, they have to switch from expanding user base to extracting more value from each user. This is where you get things like upsells for subscription-based services which continuously generate revenue from each user instead of just once (no more one-time license purchase), data harvesting, and ads that are carefully tuned for each user to maximize engagement and conversion rate.
I also suspect this is part of why Microsoft lets you use Windows without activating, even though they want you to (and will nag you to do so). Even if you never buy a license, there’s still ecosystem lock-in, data collection, ads, and future upsell potential. That’s just my thinking though. I haven’t personally used modern Windows (10/11) in over five years so I don’t know if it’s changed since.
They go for quarterly growth regardless of the, uh… tradeoffs it actually creates. There is no way Microsoft isn’t aware of the growing irritation from users, the backlash, and resistance to frivolous and aggressively added AI features, which makes the fact that they keep doubling down all the more baffling to us. While I know this is a broad oversimplification and I’m not hitting every point involved, I’m fairly sure the user base is not who they’re serving, they’re more interested in meeting market and shareholder expectations.
Keep in mind that I’m not an expert on the matter (not even close), I’ve just watched a few videos and articles to give me some sense of this sort of thing, so I am just speculating and thinking out loud. I am in no way defending what Microsoft is doing, and I’m glad I did that little lockdown-based experiment in 2020 to see if Linux really could replace Windows for me (it was a resounding success!!).
The primary customer that Microsoft serves now is the stockholder, not the individual user. They don’t even have decent support for IT staff - which is bizarre because it’d be a great revenue source if it weren’t such a joke.