Asus has reiterated that it will “no longer” be making “new” Android smartphones with its focus shifting towards the market built up by AI.
During its “2025 Year-End Gala” earlier this month, Inside reports that Asus chairman Jonney Shih directly confirmed that the company will exit the Android smartphone market.
When asked about the move, he said (translated) that “Asus will no longer add new mobile phone models in the future,” further adding that the company will “continue to take care of the brand’s mobile phone users.” This could be taken in one of two ways, with Asus either exiting the smartphone market altogether or just ending the development of new smartphone models beyond existing lineups, but in context, it’s clearly the former.
Further comments from the chairman revealed that Asus is shifting its resources away from smartphones in order to align with the “paradigm shift” that is… AI. Of course.
The company is apparently using the resources previously spent on mobile phones to bolster “commercial PCs and physical AI devices,” including “AI Robot & Robotics” and “AI Glasses.”
Asus has always just chased after the short term goals. This reminds me when they suddenly made android tablets, and mini pcs, and every stupid tech fad. They’re always after the latest fad, they release a subpar product, and then it fizzles.
I’m disappointed they’re jumping on AI bullshit. But I have to wholeheartedly disagree with you about the “sub par product”.
I have quite literally never had Asus hardware break down on me.
On the other hand they seem to be the only one alongside lenovo that tries to do something different with laptops. Like dual monitor laptops. They’ve been at that for years and keep improving.
But maybe I’m misunderstanding what a fad is, and I’m just easily fooled by gimmicks lol
Asus also had a smartphone that you could dock to a tablet screen and transform your phone into a tablet. That was like 10+ years ago.
Oh yeah I remember that. Along with Motorola back then