TikTok's daily average U.S. app uninstalls have increased nearly 150% over the past five days compared to the previous three months, Sensor Tower told CNBC.

TikTok users have been deleting the app at a higher rate since the company announced that its U.S. operations would be housed in a new joint venture.

The short-form video platform’s daily average app uninstalls in the U.S. have increased nearly 150% over the past five days compared with the previous three months, market intelligence firm Sensor Tower told CNBC.

  • WindyRebel@lemmy.worldEnglish
    25·
    5 hours ago

    Ok, but what are the counts for uninstalls generally? 150% sounds like a lot, but if it’s only a thousand uninstalls a week then it’s only jumped to 1,500 uninstalls. When there are millions of users, that’s…not very much.

    I’m not arguing against progress. I’m just saying they are making it sound like this big exodus when it might be minimal in reality.

    • Joelk111@lemmy.worldEnglish
      2·
      1 hour ago

      If they’re up 150% and it was 1000 before, it’d now be 2500. Your point still stands, of course.