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Whether it was or not, the article is talking about two scientists who see emissions similar to the WOW signal all the time just with far less intensity than the signal. They made the connection and extrapolated how it might be possible to see something like the signal.
Peloton is designed for rich people. They don’t say it explicitly because thar ruins the illusion, but the bike is meant to be a status distinction. You may only own it if you’re eager to be seen as someone who spends too much money on an exercise bike.