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Ubuntu wants to own snap, with their own proprietary store etc which runs against alternatives like Flatpak and goes against the FOS ethos
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Snap is slower and worse than Flatpak (the most popular alternative) in most ways, with very few pros that will likely be caught-up-to soon too
It’s cos they’re privately owned and so don’t necessarily have to be shit, where publicly owned companies are legally required to maximize profits for shareholders.