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This year you could skip a category, and it would still count towards the badge / stickers / whatever, but I don’t think that was made clear at a glance. It was explained in the FAQ, but who reads that, when you could just click whatever and be done?
Maybe that was just for the nominations though, I don’t remember checking for the actual vote.
I don’t think there’s really any trolling going on (at least enough that it matters), just that people vote for what they know or recognize, like you said a popularity contest. Three of the titles in the Innovative Gameplay section are pretty niche, no matter how good they are. Even Remnant 2 is dwarfed by Starfield sales, so the latter just becomes the default choice for most people.
If there was any other big name AAA title on the list, I think Starfield could have lost.