Sure but then they’d also need to calculate the risk of Musk or X exposing the lie that X is allowing pro-nazi content. If it’s such an obvious lie for the exposure in the media then there’s a massive risk of being called out and exposed. The bottom line is X loses revenue and credibility due to this article and now has a huge incentive to blow the lid off this supposed conspiracy to paint X as a bastion of hate. I don’t think two big companies would roll the dice on that at the same time as losing their investment by ending this ad campaign early.