

What things are and what the masses choose to call them, and use them for, are usually two different things.
Asking the masses to understand a complex subject for themselves, and ascribe to it appropriate nomenclature, when all they actually want is something that echoes what they already think with more eloquence is folly.
Reference: social media - a method to collect personal data from the masses to use against them, which they willingly and greedily supply, without recompense.
Thank-you.