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Thank you for this! Lots of people online have pushed forward the idea that Google search results are not as useful as before. This was the first article that I’ve read that did a good job of quantifying what that actually means and providing context as to why it is happening.
I found a technique that worked well for me. I want to share with you and others, but I don’t want to come across as judging you in anyway. It’s hard to find great candidates of any sort. And I wouldn’t necessarily recommend my technique to every company, because it’s just not reasonable in all cases.
I’ve found that the best way to get a good mix of people hired onto the team is to do more than hope that it happens.
I had to get out to workshops, conferences, and meetups. Local universities had groups that I got in touch with. I had to make connections with the communities that I was looking to hire from. It was a lot of hard work.
But once you’ve developed those connections, candidates roll in with surprising regularity for a long time. After two years I had a team of 10 great devs with a 50/50 split between genders and a huge range of background and cultures. It was the most fun team to work with and we made awesome stuff.