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It is, though. Studies in disinformation have proven this. This is why right-wing bullshitters are so eager to engage in debate: just getting the chance to show up and be refuted in a legitmate setting, like a major newspaper, gives them an audience for the ideas and credibility, that their position is one worthy of refute.
This is how we got the alt-right in 2015: by taking neo-Nazis seriously.
This is what the media doesn’t understand, and why fact-checkers are getting–correctly–rolled on social media. Every time you bring up one of these lies, even to fact check it–especially to fact-check it–you give it credibility.
This is why the Harris/Walz campaign’s tactic of ridicule is working so well. Instead of saying “No, you’re wrong about XXX because YYYY and ZZZZ”, they’re saying “What is wrong with you? You’re weird.” The latter doesn’t give the lie any oxygen.
Again, it’s “Don’t quote the troll”. Some of us learned this in Usenet in the 1990s.
Saying “This is bullshit” or “You’re weird” without engaging with their ideas stops the contagion from spreading.