• 2 Posts
  • 21 Comments
Joined 11 months ago
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Cake day: December 16th, 2023

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  • It’s all marketing. You likely only know that Dominos had the system patented because it slaps a big patent number right on the tracker. The fact that you’re discussing it is essentially free advertising and increases brand awareness. So, this post suggests that the investment in patent lawyers was likely worthwhile for the company.

    Largely, consumers seem to derive the below listed perceptions when they recognize that a product is protected by a patent:

    1. When a message about a product being protected by a patent is conveyed, the company as a whole is perceived to be innovative
    1. The patented product is perceived to be superior
    1. The patented product is perceived to be unique, as no one else can copy the patented product

    from https://www.invntree.com/blogs/using-patents-marketing-tool-good-bad-and-ugly

    (this is not a defense of any of these practices; simply indicating what is going on here)


  • genuine question: why call the police anyway? say the tesla driver was right and there was no compatibility. what were they thinking the rivian driver is gonna do? worst case scenario is they are gonna realize their mistake and… leave?

    like how is this different from me seeing someone accidentally filling a minivan with diesel and calling the fucken cops about it? i feel there is something more malicious going on here than “a need for education” unless i am missing something.