Summary
Tesla’s European market share is declining sharply, with EU registrations dropping 40.9% in November 2024 compared to last year, and year-to-date registrations down 15.2%.
Including the UK and EFTA, Tesla’s registrations fell 13.7% this year.
The drop stems from reduced government EV incentives and growing dissatisfaction with CEO Elon Musk.
Despite Tesla’s decline, overall EV registrations in Europe have remained stable as competing automakers gain ground. Tesla remains the largest EV producer in Europe but faces growing pressure from rivals capitalizing on its waning dominance.
European view: I always thought I’d love a Tesla when I make the move to electric.
Would never, ever buy one now and it’s purely because of mister half a trillion election purchasing oligarch.
100% agree. I used to dream of owning a Tesla, I used to love Elon Musk. But now that I found out who he really is… meh, I’ll never ever buy a Tesla.
My parents got one somewhat recently (😒) and I have to say, features are also a negative point. Model Y door override is so inaccessible it might just as well not exist. No haptic control for most things except indicators as they are required by law.
Other than that it’s a car like any other, so no reason to support Tesla specifically.
I got myself an i3 2017 a few months back and while you can tell it’s a first gen EV and only basic non-BMW features (no Android Auto, only basic BT) I much prefer the i3. No random braking on the road, no crazy lane corrections. Not as powerful as the Tesla, but I drive in Eco, anyway.
I love Tesla for what they did for the EV market, but I’ll happily attribute that to the original founders and engineers. M*sk was only PR; if the car was half as tech geeky they’d still be where they are today.