At WordCamp Canada 2025, Automattic CEO Matt Mullenweg called Tumblr his “biggest failure,” noting the challenge of maintaining the platform’s half-billion blogs while it remains unprofitable. Though plans to migrate Tumblr to WordPress infrastructure are on hold, Mullenweg said he hasn’t given up.
Who’d’ve thunk that not only doing everything your userbase does not want but also actively bullying a large portion of that userbase into leaving wouldn’t create revenue? No, being quirky on main and self-deprecating every once in a while won’t change that.
Edit: this sounds like “bullying people into leaving” and “what the userbase does not want” are two different things. That’s not what I meant. I’m overthinking this. I strongly deny any accusation of ever having pissed on a poor.
Who’d’ve thunk that not only doing everything your userbase does not want but also actively bullying a large portion of that userbase into leaving wouldn’t create revenue? No, being quirky on main and self-deprecating every once in a while won’t change that.
Edit: this sounds like “bullying people into leaving” and “what the userbase does not want” are two different things. That’s not what I meant. I’m overthinking this. I strongly deny any accusation of ever having pissed on a poor.
Nahhh your comment didn’t come across like you think, it totally makes sense. They really fucked the web site completely.