Last year, overall vehicle sales in Europe barely ticked up, rising 2.2 percent from 2024. EV sales, meanwhile, increased by 29 percent, bringing market share to an impressive 19.5 percent.
That’s according to data from automotive analyst JATO Dynamics, which finds that the big winner has been Volkswagen. Last year, its EVs outsold those from Tesla for the first time as sales of VW’s electric offering grew by 56 percent, while Tesla’s shrank by 27 percent.
To put that into concrete numbers, VW sold 274,278 EVs to Tesla’s 236,357. And that’s just the VW brand itself—the automaker also owns Skoda (in 4th place, with 171,703 sales), Audi (5th place, 153,845 sales), Cupra (15th place, 79,269 sales), and Porsche (21st place, 32,715 sales). Not a bad effort, considering just over a decade has passed since VW’s Dieselgate scandal.
274,278+171,703+153,845+79,269+32,715 = 711,813
711,813 / 236,357 = 3,01
So VW group has 3 times the sales in Europe that Tesla has. That’s a bit more than “slipped behind”.
Even main VW brand by itself is almost 14% higher than Tesla!
In Denmark with 70% EV sales, No Tesla model is even in top 10 anymore! And that’s despite Tesla basically only sell 2 models!
With the whole Greenland thing, I can imagine that people in Denmark especially would be against buying a car from an American brand
Yes that is true, but this trend started already late 2024, and in 2025 Tesla sales were consistently 50% below 2024. Even before Greenland became an issue.
Sweden, Germany and France have had similar decline to Denmark in Tesla sales. And finally sales in Norway are declining for Tesla too. IDK why, but for some reason Tesla remained a darling in Norway longer than for any other European country.
But apparently the bubble is bursting in Norway now:
https://www.carscoops.com/2026/02/tesla-sales-collapse-evs-january/
The real question is who those 236,357 cars were sold to. Which European buys a car from a guy who did a Hitler salute live on stage, twice?
I suppose people who are fascists or don’t give a shit or are extremely ignorant.